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About Moriki Farms
Nestled in the picturesque Makinohara city of Shizuoka prefecture, Japan, lies the esteemed Moriki Farm, graced with a warm, inviting climate and a breathtaking view of Mt. Fuji. Here, amidst the verdant fields, a dedicated team of over 15 staff members, led by Kazuya Moriki, the eighth-generation steward of this legacy, toil diligently to cultivate not only renowned Japanese tea but also succulent strawberries and luscious Muskmelons.
Nestled in the picturesque Makinohara city of Shizuoka prefecture, Japan, lies the esteemed Moriki Farm, graced with a warm, inviting climate and a breath-taking view of Mt. Fuji. Here, amidst the verdant fields, a dedicated team of over 15 staff members, led by Kazuya Moriki, the eighth-generation steward of this legacy, toil diligently to cultivate not only renowned Japanese tea but also succulent strawberries and luscious Muskmelons.
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With a rich familial history spanning more than a century, Moriki Farm stands as a testament to resilience and dedication. Kazuya Moriki's lineage, deeply rooted in the soil of this land, reflects a steadfast commitment to preserving tradition while embracing innovation.
Yet, despite the farm's illustrious heritage, the Japanese tea industry faces formidable challenges in the modern era. Evolving consumer preferences, influenced by a wave of Westernization, have posed significant hurdles. The allure of coffee and juices has dimmed the once-bright prospects of Japanese tea, renowned for its myriad of health benefits.
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In the face of adversity, Kazuya Moriki found himself at a crossroads. Encouraged by his parents to seek alternative paths, he briefly ventured into other professions. However, the allure of his ancestral calling proved too potent to resist. With unwavering determination, Kazuya resolved to breathe new life into the ailing tea industry, spurred by a vision of bringing joy not only to his fellow farmers but also to tea enthusiasts worldwide.
Harnessing the power of innovation, Kazuya embarked on a transformative journey. By diversifying their offerings, Moriki Farm introduced a delightful array of tea-infused beverages and confections, tantalizing the palate with the essence of tradition infused with modern flair. Through strategic outreach efforts, including a vibrant presence on social media platforms like Instagram, Kazuya endeavored to educate and entice consumers, sharing the profound benefits and timeless allure of Japanese tea with a global audience.
Today, amidst the rolling hills that embrace the majestic silhouette of Mt. Fuji, Kazuya Moriki stands alongside his devoted parents, his revered grandparents, and their dedicated team, tending to the vibrant tea bushes that symbolize resilience and hope. Theirs is a legacy of unwavering commitment, a testament to the enduring power of tradition and the boundless potential of innovation. As the sun sets over the horizon, casting its golden glow upon the fertile fields of Moriki Farm, it illuminates not just a thriving agricultural enterprise but a beacon of inspiration for generations to come.
